8 Reasons Why Video Interviews Work

Video interviews are becoming increasingly popular as technology continues to make hiring processes more streamlined.

The use of video interviews should not be overlooked, they are particularly useful during the first stages of a recruitment screening process and can save time and resources for businesses and candidates as the process is significantly more efficient than face to face interviews at an early stage.

There are various benefits and reasons for using video interviews in a recruitment process, some advantages are:

1. Streamline scheduling

Often managers will want to interview several candidates and this can take a long time to organise. Finding time to suit everyone and their diaries can be extremely time consuming and could result in good candidates withdrawing from the recruitment process or being offered a role elsewhere before you have had the opportunity to interview them.

Carrying out video interviews can resolve this issue as it enables the candidates to answer questions when it’s convenient for them. The hiring manager is then able to watch the responses when it fits in with their schedule and can decide whether to progress the candidate to a face to face interview at this stage. Video interviewing would allow a greater number of candidates to be screened in a shorter period of time streamlining the process for everyone.

2. Consistency

Consistency is important when it comes to interviewing but it’s not always easy to achieve. Managers should ask candidates the same questions but it can become easy for the interview to go off track or for some points not to be covered. This can lead to each candidate receiving a different experience and it can also cause the company difficulty in determining the best candidate for the role.

Video interviewing can enable hiring managers to have complete consistency during the screening process due to the use of pre-determined questions for each candidate.

3. Passive candidates

Often it’s the case that applicants are not desperately looking for a new role but may be interested in working for the company or may feel the pay and benefits would be better. For these passive candidates, if the interview process is drawn out or may be challenging for them to attend, they might decide that it’s not worth being involved because of the inconvenience. Video interviewing can therefore be a useful tool to avoid losing out on these passive candidates.

4. Reduce costs

For senior roles or roles based in geographically dispersed locations, the costs associated with making a hire can increase rapidly. Often this can involve paying for hotels and travel, not to mention the cost of organising such interviews. Using video interview tools can eliminate these added costs at an early stage and can ensure that only the best candidates are put forward for face to face interviews, therefore minimising the cost to the organisation.

5. Understanding of technology

In most roles, it’s inevitable that the organisation will expect the candidate to have some understanding of technology. Video interviewing can enable managers to gauge how comfortable candidates are with technology at an early stage. If they record a video interview where you aren’t able to hear or seem them particularly well, this may suggest that they might need additional support when it comes to technology or it may demonstrate a lack of attention to detail and preparation.

6. Eliminate small talk

Face to face interviews are often limited to a tight schedule and it’s inevitable that a certain amount of small talk will be involved with each candidate. Carrying out video interviews can eliminate this and keep the initial screening process concise.

7. Body language

Some managers will rely on phone interviews to screen candidates before progressing them to a face to face interview. While this can be an effective method, a phone discussion doesn’t always allow the manager to get a real perspective.

Video interviewing enables managers to see a candidate’s body language and facial expressions.  These clues can help you piece together a picture about how they would fit into your company and the role.

8. Make your company current

Video interviewing can send a message to potential new hires that demonstrates your company believes in utilising new technology and that if they join the company, they are more likely to be exposed to modern working practices and technologies.

Advantages for the Candidates

In addition to these benefits, video interviews can also provide candidates with advantages, including:

  • Putting candidates at ease – face to face interviews with an interview panel can put candidates under extensive pressure and can lead to them providing responses that aren’t as well considered or thought out as they would like. It may therefore not be a true representation of their character or their ability. Video interviews can remove some of these issues as it would provide the candidate with time to consider their response. There are additional stressors associated with face to face interviews including worries regarding the parking arrangements, finding their way to the interview location on time, getting caught in traffic etc. Holding video interviews can eliminate these stressors and therefore reduce the pressures on the candidate at an early stage.
  • Scheduling for candidates – video interviewing can streamline the process for both employers and candidates. Candidates are often already in work and can find it difficult to find the time to attend face to face interviews during a normal working day. Video interviewing can enable candidates to take part in an interview out of hours and therefore go some way in ensuring that passive candidates don’t miss out.

Video interviewing technology provides several advantages to both candidates and managers and can be a very useful tool for supporting recruitment at an early stage in the screening process. Video interviewing software has become much more accessible for organisations of all sizes and therefore easy to incorporate into the hiring process.

So whether you are recruiting for a senior position and want to only see the best candidates at face to face stage, or if you have a large volume of candidates to get through and want to give them all fair consideration, video interviewing can work for your organisation.

If you would like any support on your recruitment process, or advice on carrying out interviews, contact the CareerSpot team today on 01271 859 267.

Read more: How to Attract and Retain Millenial Talent